“Hunger Games”: A Sociological look at Consumer Behavior

I watched the movie “Hunger Games” the other night. What an awesome movie. What I found most awesome is how today’s consumer behavior is expressed through this movie.

To me “Hunger Games” is the sequel to George Orwell’s “1984”, where” Big Brother” was watching. Now “Big Brother” is in control and reality shows have consumed the public and how they are led to perceive real life.

“Hunger Games” parallels today’s American culture in that there is a rich class and a poor class. There is not much of a middle class in this flick, although I am sure some will argue me on this point. Yet the rich control the masses — hence doesn’t that prove my point…?

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Truth in Advertising and Why it Does Not Apply to Political Advertising.

Double standards are everywhere (unfortunately). And most evident is the blatant lack of truth in political advertising. A lack of truth that basically goes unquestioned and uncontested.

Ironic, isn’t it. The Advertising industry for DECADES has made a point of ethics and truth in advertising. Basically advertising is self-governed and industry professionals are trained in what you can and cannot do, and are held to a high level of ethics. There are commissions and boards set up in this country to govern truth in advertising. Claims have to be documented. Standards have to be upheld. There are additional regulations for various industries including food, automobiles, real estate and lawyer advertising, for example, that vary from state to state. Some states even have big fines for violating the rules, but when it comes to political advertising nothing — absolutely nothing is deemed wrong…!

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