Negative Advertising: Solid Strategy or Sour Grapes?

This has been a very busy season for political campaign advertising , and a nasty one at that. So I felt on this election day I would talk about negative advertising.

Political advertising is similar to any other advertising in that each candidate basically becomes the brand. So when you think of it in those terms then it makes it easier to track what effects perception of candidates.

Let’s look at the current Presidential race:

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