As tablets get smaller and smartphones get larger, the lines start to blur. New offerings in the field of mobile devices are starting to have me wonder what is considered a tablet and what a smartphone. Phones are approaching the size of tablets. Tablets have shrunk to the size of large phones.
A new word is emerging – the “phablet.” And the new offerings at the Mobile World Congress 2013 give us just an inkling of what is on the horizon. Just have a look at some of these new products shown in Barcelona this week.
So what can we derive from this? Mobile devices are the wave of the future. And we need to start thinking of how we can market products and services effectively and creatively through these new types of devices. From what I see this is the direction of the industry. So get prepared…
– Geri Konstantin