Everybody lies — or so it seems any more. It is expected. Denials. Posturing. Spinning of data. Spinning of the truth. Like I heard once from a lawyer — “I tell the truth in the way that will best benefit my client.” In other words spin the truth and lie for your own goals. So if everybody does it is it ethical? Absolutely not.
Public Relations (PR) and Advertising are similar in some respects — they are different vehicles for delivering a message. The goals are the same in many ways too — you have information and statistics and spin it truthfully in a way to best benefit your client. Should you lie? Continue reading Lies and PR… Gamble or Business as Usual?