I have noticed a trend in the popularity of 4 minute infomercials, signaling the apparent success of what I will term the “mini-infomercial.” Why is this important? It is important because as the media we use daily change and consumer usage of media vehicles changes, the more creative we must be in our marketing and advertising decisions.
As recently as five years ago if you asked if an effective infomercial could be done in less than 30 minute, chances are you would be told no – that you have to build up the relationship with the prospective consumer and allow the product(s) to be demonstrated or told about to be effectively sold. Not so any more as marketers come up with this new combination of solid TV advertising techniques with the luring hooks of tested infomercials.
– Geri Konstantin