All posts by Geri Konstantin

Why Pharmaceutical Advertising makes me sick.

One can’t turn on the TV anymore without seeing some ad for a “new” pharmaceutical drug… or a “not so new” drug, touting how wonderful it is, followed by 10-30 seconds of contraindications and side effects.  These commercials are usually followed by commercials from law firms on how some “wonderful” drug has killed people, and how if you died, or knew a loved one who died, if you call them you may be able to get money.  What a joke. Continue reading Why Pharmaceutical Advertising makes me sick.

Lies and PR… Gamble or Business as Usual?

Everybody lies — or so it seems any more. It is expected. Denials. Posturing. Spinning of data. Spinning of the truth. Like I heard once from a lawyer — “I tell the truth in the way that will best benefit my client.”  In other words spin the truth and lie for your own goals.  So if everybody does it is it ethical?  Absolutely not.

Public Relations (PR) and Advertising are similar in some respects — they are different vehicles for delivering a message. The goals are the same in many ways too — you have information and statistics and spin it truthfully in a way to best benefit your client. Should you lie?   Continue reading Lies and PR… Gamble or Business as Usual?

How to Waste Money Trying to Sell a Patently Flawed Product

I guess it is a matter of Murphy’s law, but the massive waste of money spent to promote a doomed product nicknamed “Obamacare” continues. I won’t get into politics as that is not the purpose of my article, but take an objective stance on what happens when you are forced to sell a product that will not sell.
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Changing the Definition of Advertising

I read an article this morning about the definition of advertising in Adweek magazine. The article, entitled “The Definition of Advertising Has Never Been More Unclear  — Source of both opportunity and crisis”   To summarize, the article stated that the term “Advertising” needs to be redefined.

I am having a really hard time understanding why people think the term advertising needs a new definition. It doesn’t. Just because the media changes, doesn’t mean the definition of advertising has changed. Maybe that perception is why there is so much of this so-called “advertising” that I wrote about before out there. Maybe that is the reason why there is so much (sorry to say) bad, ineffective advertising running today.

The Definition of “Advertising” hasn’t changed. The VEHICLES to get the message out HAVE CHANGED.  Now if you find me me a little blunt about this – well I am…
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New Trend in Online Advertising – or is it?

Yes you may find my heading a little confusing, but so is this so called “advertising” we are being fed by Facebook and YouTube and your local Browser.

I really don’t like it and if the technique can be perfected that would be one thing, but I have real problems with this advertising model. Let’s look at why.
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The Creative Cloud and How it Could Affect Your Business

The new buzz is about virtual servers and word on the street is that all servers will be virtual by 2016. Seems computer programs are going virtual too.

Adobe issued press a few days ago stating that they are not going to make or sell any more boxed software after CS6. They are going to serve it virtually – on the Creative Cloud – at $50 per month. It is a brilliant move for Adobe in many respects, but not for small businesses and possibly education at first glance.

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Facebook’s New Personalized Ad Strategy. Ethical or Intrusive…?

Yesterday while on Facebook I made a comment about my cell phone having issues with the time change and within 5 minutes began receiving ads for refurbished and new cell phones on my newsfeed.

A few minutes earlier, one of my Facebook friends was commenting on how he was getting wedding ring ads on his Facebook feeds. When I questioned about it, he had made the comment that Facebook knows everything and it got me to thinking.

How ethical is this new marketing technique really? After all, to specifically tailor the ads to things that someone feels may be of interest to a specific individual, Facebook delves into your personal life and reads all your posts to come up with these recommended ads. And they may be passing / selling this information to other individuals/firms. Plus the collection of this data is subject to exploit by hackers and other nefarious individuals, which now effectively makes Facebook totally open with virtually no real privacy whatsoever.

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