Category Archives: Basics

How to Waste Money Trying to Sell a Patently Flawed Product

I guess it is a matter of Murphy’s law, but the massive waste of money spent to promote a doomed product nicknamed “Obamacare” continues. I won’t get into politics as that is not the purpose of my article, but take an objective stance on what happens when you are forced to sell a product that will not sell.
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Changing the Definition of Advertising

I read an article this morning about the definition of advertising in Adweek magazine. The article, entitled “The Definition of Advertising Has Never Been More Unclear  — Source of both opportunity and crisis”   To summarize, the article stated that the term “Advertising” needs to be redefined.

I am having a really hard time understanding why people think the term advertising needs a new definition. It doesn’t. Just because the media changes, doesn’t mean the definition of advertising has changed. Maybe that perception is why there is so much of this so-called “advertising” that I wrote about before out there. Maybe that is the reason why there is so much (sorry to say) bad, ineffective advertising running today.

The Definition of “Advertising” hasn’t changed. The VEHICLES to get the message out HAVE CHANGED.  Now if you find me me a little blunt about this – well I am…
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Truth in Advertising and Why it Does Not Apply to Political Advertising.

Double standards are everywhere (unfortunately). And most evident is the blatant lack of truth in political advertising. A lack of truth that basically goes unquestioned and uncontested.

Ironic, isn’t it. The Advertising industry for DECADES has made a point of ethics and truth in advertising. Basically advertising is self-governed and industry professionals are trained in what you can and cannot do, and are held to a high level of ethics. There are commissions and boards set up in this country to govern truth in advertising. Claims have to be documented. Standards have to be upheld. There are additional regulations for various industries including food, automobiles, real estate and lawyer advertising, for example, that vary from state to state. Some states even have big fines for violating the rules, but when it comes to political advertising nothing — absolutely nothing is deemed wrong…!

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