I read an article this morning about the definition of advertising in Adweek magazine. The article, entitled “The Definition of Advertising Has Never Been More Unclear — Source of both opportunity and crisis” To summarize, the article stated that the term “Advertising” needs to be redefined.
I am having a really hard time understanding why people think the term advertising needs a new definition. It doesn’t. Just because the media changes, doesn’t mean the definition of advertising has changed. Maybe that perception is why there is so much of this so-called “advertising” that I wrote about before out there. Maybe that is the reason why there is so much (sorry to say) bad, ineffective advertising running today.
The Definition of “Advertising” hasn’t changed. The VEHICLES to get the message out HAVE CHANGED. Now if you find me me a little blunt about this – well I am…
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