Category Archives: Trends

Lines Begin to Blur Between Smartphones and Tablets

As tablets get smaller and smartphones get larger, the lines start to blur. New offerings in the field of mobile devices are starting to have me wonder what is considered a tablet and what a smartphone. Phones are approaching the size of tablets. Tablets have shrunk to the size of large phones.

A new word is emerging – the “phablet.” And the new offerings at the Mobile World Congress 2013 give us just an inkling of what is on the horizon. Just have a look at some of these new products shown in Barcelona this week.

So what can we derive from this? Mobile devices are the wave of the future. And we need to start thinking of how we can market products and services effectively and creatively through these new types of devices. From what I see this is the direction of the industry. So get prepared…

– Geri Konstantin

“Hunger Games”: A Sociological look at Consumer Behavior

I watched the movie “Hunger Games” the other night. What an awesome movie. What I found most awesome is how today’s consumer behavior is expressed through this movie.

To me “Hunger Games” is the sequel to George Orwell’s “1984”, where” Big Brother” was watching. Now “Big Brother” is in control and reality shows have consumed the public and how they are led to perceive real life.

“Hunger Games” parallels today’s American culture in that there is a rich class and a poor class. There is not much of a middle class in this flick, although I am sure some will argue me on this point. Yet the rich control the masses — hence doesn’t that prove my point…?

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Product Placement – A Growing Way to Maximize Marketing Dollars

Product placement is nothing new. It has always been a solid way of promoting a product to a specific target audience. And with the growth of the number and scope of TV programming and the amount of channels and movies produced annually, a strategically designed product placement can get more bang for the buck than many traditional advertising media buys.

The winners in my opinion are Coca-Cola on American Idol (although they seem to have lost some strength as the Coke red cups sit visibly and somewhat unnaturally on the judge’s table, yet are not used or touched much by the judges.)

Chevrolet, GMC and Ford deserve praise in this respect too, as they have very successfully positioned their products in a variety of TV shows where they get great brand recognitions.

Can you think of others? Comments welcomed.

– Geri Konstantin

4 Minute Infomercials Gaining Ground

I have noticed a trend in the popularity of 4 minute infomercials, signaling the apparent success of what I will term the “mini-infomercial.” Why is this important? It is important because as the media we use daily change and consumer usage of media vehicles changes, the more creative we must be in our marketing and advertising decisions.

As recently as five years ago if you asked if an effective infomercial could be done in less than 30 minute, chances are you would be told no – that you have to build up the relationship with the prospective consumer and allow the product(s) to be demonstrated or told about to be effectively sold. Not so any more as marketers come up with this new combination of solid TV advertising techniques with the luring hooks of tested infomercials.

– Geri Konstantin