Konstantin working on New Series of Advertising Writing eBooks

Geri Konstantin is working on a new series of ebooks on writing advertising, the first of which is scheduled to come out in the next month through Amazon. The books will address different aspects of copywriting including conceptual development, wordsmithing and utilizing phrasing that can increase the effectiveness of ads.

Writing for a variety of media will be discussed including the challenges presented with new media. Online advertising will be looked at in building a consistent brand image throughout media. How to address customer comments and negative reviews will be addressed as well.

The Kindle version of the book will be offered for free for the first week. The date when the first book will be available for download will be on this site, so stay tuned…