Product Placement – A Growing Way to Maximize Marketing Dollars

Product placement is nothing new. It has always been a solid way of promoting a product to a specific target audience. And with the growth of the number and scope of TV programming and the amount of channels and movies produced annually, a strategically designed product placement can get more bang for the buck than many traditional advertising media buys.

The winners in my opinion are Coca-Cola on American Idol (although they seem to have lost some strength as the Coke red cups sit visibly and somewhat unnaturally on the judge’s table, yet are not used or touched much by the judges.)

Chevrolet, GMC and Ford deserve praise in this respect too, as they have very successfully positioned their products in a variety of TV shows where they get great brand recognitions.

Can you think of others? Comments welcomed.

– Geri Konstantin