Quotations

Quotations can be informational, factual, humorous, spot on, and just fun to read and muse on. I have put a couple of my favorites quotes on the subjects of Advertising & Marketing below. I’ll add more with time… enjoy!

“The most truthful part of a newspaper is the advertisements.”
– Thomas Jefferson

“Doing business without advertising is like winking at a girl in the dark.
You know what you are doing but nobody else does
.”
– Steuart Henderson Britt, New York Herald-Tribune, October 30, 1956

 

“Marketing is what you do when your product is no good.”
– Edwin Herbert Land

“Much of the messy advertising you see on television today is the product of committees. Committees can criticize advertisements, but they should never be allowed to create them.”
– David Ogilvy, Confessions of an Advertising Man

“I have learned that it is far easier to write a speech about good advertising than it is to write a good ad.”
– Leo Burnett

“The most powerful element in advertising is the truth.”
– William Bernbach

“What you say in advertising is more important than how you say it.”
– David Ogilvy, Confessions of an Advertising Man

“Once a culture becomes entirely advertising friendly,
it seizes to be a culture at all.”
– Mark Crispin Miller

“The point of advertising is to destroy markets.”
– Noam Chomsky

“Advertising is to a genuine article what manure is to land, –
it largely increases the product.”
– P. T. Barnum, The Humbugs of the World

“The codfish lays ten thousand eggs.
The homely hen lays one.
Codfish never cackles to tell you what she has done.
And so we scorn the codfish,
while the humble hen we prize,
which only goes to show you that it pays to advertise!”
– Nikhil Sharda

“There are huge advertising budgets only when there’s no difference between the products. If the products really were different, people would buy the one that’s better. Advertising teaches people not to trust their judgment.
Advertising teaches people to be stupid.”

– Carl Sagan, Contact

“When executing advertising, it’s best to think of yourself as an uninvited guest
in the living room of a prospect who has the magical power to make you disappear instantly.”

– John O’Toole

“There are a lot of great technicians in advertising. And unfortunately they talk the best game. They know all the rules … but there’s one little rub. They forget that advertising is persuasion, and persuasion is not a science, but an art.
Advertising is the art of persuasion.”
– William Bernbach

 “Let’s say you have $1,000,000 tied up in your little company and suddenly your advertising isn’t working and sales are going down. And everything depends on it. Your future depends on it, your family’s future depends on it, other people’s families depend on it. Now, what do you want from me? Fine writing? Or do you want to see the goddamned sales curve stop moving down and start moving up?”
– Rosser Reeves

“I have learned that any fool can write a bad ad, but that it takes a real genius
to keep his hands off a good one.”

– Leo Burnett

“Asked about the power of advertising in research surveys,
most agree that it works, but not on them.”

– Eric Clark

“Many a small thing has been made large by the right kind of advertising.”
– Mark Twain

“If I were starting life over again, I am inclined to think that I would go into the advertising business in preference to almost any other. The general raising of the standards of modern civilization among all groups of people during the past half century would have been impossible without the spreading of the knowledge of higher standards by means of advertising.”
– Franklin D. Roosevelt

“Advertising is the art of convincing people to spend money they don’t have
for something they don’t need.”
– Will Rogers

“Advertising is legalized lying.”
– H. G. Wells

“Advertising is the greatest art form of the 20th century.”
– Marshall McLuhan

“Mass demand has been created almost entirely through
the development of advertising.”

– Calvin Coolidge

“I saw a subliminal advertising executive, but only for a second.”
– Steven Wright

“Advertising is the very essence of democracy.”
– Anton Chekhov


“Political advertising ought to be stopped. It’s the only really dishonest kind of advertising that’s left. It’s totally dishonest.”

– David Ogilvy

“Advertising is a valuable economic factor because it is the cheapest way of selling goods, particularly if the goods are worthless.”
– Sinclair Lewis


“Advertising is the art of the tiny. You have to tell a complete a story and
deliver a complete message in a very encapsulated form.
It disciplines you to cut away extraneous information.”

– Dick Wolf

“Neoclassical economics insists that advertising cannot force consumers to buy anything they don’t already want to buy.”
– Christopher Lasch

“As advertising blather becomes the nation’s normal idiom,
language becomes printed noise.”

– George Will

“The advertising world had space men in it before spacemen existed.”
– Fred Allen

“Forget words like ‘hard sell’ and ‘soft sell.’ That will only confuse you.
Just be sure your advertising is saying something with substance, something that will inform and serve the consumer, and be sure you’re saying it
like it’s never been said before.”

– William Bernbach

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